Just one appearance of your brand defines its association in the eyes of a consumer. . Any video appearing in a YouTube channel or any other video network which defies the very philosophy of the brand for which it wants to be known causes disproportionate harm which goes beyond wasting the money spent on advertising. It simply diminshes the brand equity.
Once mScanIt starts populating data its predictive modeling techniques prescribe the good practices which include which channels and networks to spend more and what could be the results of an advertisement run over a specific channel or network. This gradually helps a marketer to plan the resources and gradually eliminate the ad fraud.
Each type of content has its own staunch community. For an advertiser to increase the efficacy of an ad, it is paramount to reach to the most appropriate target group of the products or services being offered. mScanIt assures an advertiser to get the perfect match of audience which makes the ads appear in the most relevant channels.
The real time insights is a cornerstone of any tracking platform. The insights module represented through an interactive dashboard gives comprehensive actionable insights about the campaign that helps advertisers to get a neutral view and also diagnose the elements which reduced the efficiency of a capaign run.
Foreseeing the challenges
India is catching up the trend ahead of several
As per the recent Wyzowl’s ‘The State of Video Marketing 2019’ report, 91% of the marketers consider video as a part of their marketing strategy and 99% will continue using video for marketing. At the same time 88% will spend more on video in 2019.
AI driven machine learning based solution
The recently released Nokia MBiT Index pegs daily data average use per user at 10GB. Out of this close to 70% of the data is consumed by video.
Foreseeing the challenges that the marketers are going to face as they engage more with video content, mFilterIt had been working on the research and development of a product that could solve many pertinent issues inherent with the present digital video content.
Using proprietary algorithms developed by mFilterIt engineers, mScanIt rips apart video content and scans every frame to go through the contents. Leveraging AEye, mScanIt virtually views the video as any human and analyses it accordingly as per preset parameters.
mScanIt has its own SIRI that offers a comprehensive check on the video content and ensures that advertisers get the best out of spending on video channels, which attract the maximum premium amongst alternatives a marketer has.
Single consolidated platform’ for Ad Fraud Detection & Prevention. Our Neutral & Platform Agnostic solutions help customers across all Performance Marketing Campaigns.