Black Friday is one of the most anticipated events for eCommerce marketers. To make the most of it, they go beyond the usual levels to bring new users. And with the growing number of online shoppers, the craze for Black Friday sales has crossed ...

Offline retail is catching up slowly to come at par with online e-commerce platforms, but in the post-pandemic times, the consumer has developed a preference for online shopping which is why the e-commerce festive season sales were a massive hit...

With 5G pushing consumption of video content, live commerce will become more frequent, and ecommerce platforms will be hosting more such sessions during the festive season and business-as-usual periods...

Coinciding with this, ecommerce has seen a phenomenal growth in India. From being an ancillary channel to sell, today all brands, including those selling traditionally offline, are embracing ecommerce...

India is predictably unpredictable consumer market. Though a lot of market research and help from digital analytics solutions is taken by brands in creating their festive season strategy, a lot of it must be...